(From left) Jaime Alfonso Zobel de Ayala, Head of AC Motors Group; Cezar Consing, President and Chief Executive Officer of Ayala Corp.; Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division and president of BYD Japan; and James Ng, Managing Director of BYD Philippines and Singapore. Image credit - Ayala Corporation
Ayala Joins Forces With BYD On Charging Stations In Philippines
AYALA Corporation inked the deal as the new official distributor of BYD vehicles in the Philippines as reported by Manila Times. EV owners can expect more BYD charging stations in both public (malls) and private (condominiums, residential developments) properties that are owned and managed by Ayala Corp. and its subsidiaries.
BYD is a world leader in hybrid and pure electric vehicles, with 30 established industrial parks across six continents. The distribution agreement papers were inked and subsequently disclosed to the Securities and Exchange Commission on 11 August 2023.
Representing the Ayala Group to announce the new venture were AC Motor’s new president, Jaime Alfonso Zobel, and AC Motors Automotive Group’s former president and now Head for Distribution and Retail, Antonio “Toti” Zara. Representing BYD were Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division and president of BYD Japan, and James Ng, the Managing Director of BYD Philippines and Singapore.
The acquisition of BYD is in line with Ayala Corporation’s goal of accelerating the future of mobility in the country. With the group’s stake in renewable power generation, automotive distribution and dealerships, property development and management, manufacturing, financing and insurance, and digital connectivity — the young Zobel believes that the Ayala portfolio is in a unique position to provide long-term value to customers by providing not just vehicles but complete ecosystems to make the use of new energy vehicles more viable.
As confirmed by Zobel, Zara will lead BYD Philippines, serving as President and Chief Executive Officer, and will be in charge of building the BYD brand and furthering the Ayala new energy ecosystem. Zara confirmed that aside from continuing to offer BYD’s existing nameplates, the Han (sedan), Tang (SUV), and Dolphin (subcompact hatch), their group will be introducing the ATTO 3 compact SUV toward the end of the year.
The ATTO 3 is a highly awarded EV model that is recognised globally for its outstanding design, comfort, quality, practicality and performance. It will be the most affordable vehicle among the company’s fully electric offerings. According to Zara, with BYD, they will be able to offer fully electric vehicles at prices more Filipinos can afford.
BYD currently has two dealerships in Metro Manila. The new company plans to expand to around 12 fully operational facilities by the end of 12 months and eventually grow this number to 40 outlets around the country.
On the infrastructure side, the group will continue to add more charging stations in both public (malls) and private (condominiums, residential developments) properties that are owned and managed by Ayala Corp. and its subsidiaries.
With this plan in place, Philippines metalworking players can look forward to a hike in charging stations which entail a heightened demand for manufacturing tools for fabricating charging station’s housing and enclosure with appropriate materials (e.g., metal, plastic) through processes like injection molding, sheet metal forming, or casting.
Others include assembling the charging stations by integrating components such as the charging interface, cable management, safety systems, electronics, user interface, softwares to control the charging station’s operations, even maintenance and updates.
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